Repositioning AI-powered returns as revenue and loyalty.
Seel fully manages ecommerce returns and refunds for both shoppers and merchants, using AI to transform a traditional liability into opportunities for loyalty and revenue. Seel has powered over 12 million transactions with 6 million shoppers and 5,000 merchants, including One Kings Lane, Rue Lala, and Backcountry.
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Challenging decades of “how it’s always been done.”
For decades, ecommerce returns and refunds were stuck in the same slow, manual, and costly cycle. Most solutions focused on enforcement and damage control, leaving shoppers frustrated and brands burdened with inefficiency.
Seel took a radically different approach by deploying AI-powered agents that process returns instantly, reducing friction and delivering a seamless experience. The bigger challenge was helping the market understand why a new approach mattered and why traditional systems were no longer sufficient.
Teaching the market a new approach.
We repositioned Seel around a simple but powerful idea: agentic, AI-driven returns and refunds. The messaging redefined returns as a growth lever instead of a cost center.
With Seel, shoppers could get one-click refunds, and teams could automate the entire workflow by turning a pain point into a loyalty builder.
Fueling momentum and investor confidence.
Seel’s new positioning immediately set it apart in the market.
The company built a healthy pipeline and secured global customers across fashion, beauty, and electronics, proving strong demand for its creative approach.
The traction also attracted interest from investors and partners aligned with Seel’s vision for AI-native ecommerce.
