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Growth with West Operators

Research-driven, experience-backed content to drive growth.

The right way to build a full-stack fintech platform: Lessons from Numeric

How schema markup might actually work in AI search

Surge AI built a $25B company on philosophy while competitors sold features

Clay’s path to $3B, captured in 25+ homepage shifts

Positioning & Product Marketing
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The right way to build a full-stack fintech platform: Lessons from Numeric

Surge AI built a $25B company on philosophy while competitors sold features

Clay’s path to $3B, captured in 25+ homepage shifts

Founders focus on product first but growth takes 2x longer to build

The trust tax makes Chinese startups stronger in America

Search Visibility (GEO/AEO)
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How schema markup might actually work in AI search

Schema isn’t a data source for AI answers, but it still matters. A deeper look at how schema shapes AI retrieval and extraction.

Why the teams that understand their customers, not the ones chasing new AI tools, win AI search

The new economics of growth in the AI search era

Why the companies winning at GEO are the ones who stopped optimizing and started understanding

The website that converts best is the one your customers never visit