Blog

Positioning & Product Marketing

Surge AI built a $25B company on philosophy while competitors sold features

Surge AI grew from $1M to $1.2B by acting differently, then messaging differently. How one data labeling company escaped the commodity trap with philosophy.

Clay’s path to $3B, captured in 25+ homepage shifts

How Clay evolved from a general tool to a $3B category leader by refining its homepage messaging 25+ times and creating the GTM Engineer role.

Founders focus on product first but growth takes 2x longer to build

Building an MVP takes months. Finding the right positioning takes years. Learn why growth takes 2x longer than product, and what to do about it.

The trust tax makes Chinese startups stronger in America

Chinese B2B companies must abandon everything that made them successful at home to win in America. The survivors develop playbooks competitors can't copy.