Blog

Generative Engine Optimization

AI Search
Answer Engine Optimization
Generative Engine Optimization

The website that converts best is the one your customers never visit

AI traffic is under 1% of visits but converts 23x higher than organic search. Your highest-converting visitors never actually visited your website before.

AI Search
Answer Engine Optimization
Generative Engine Optimization

Winning customers through AI search

90% of B2B buyers use AI in research. ChatGPT and Google disagree on recommendations 62% of the time. Ranking first on Google doesn't mean AI visibility.

AI Search
Answer Engine Optimization
Generative Engine Optimization

The search visibility gap: What 5,000 queries reveal about AI versus Google

5,000 queries. Same questions, wildly different sources. Only 10-30% overlap between AI engines and Google. New research reveals how AI search actually works.

Answer Engine Optimization
AI Search
Generative Engine Optimization

Rethinking growth for AI-search

AI search now drives higher-intent traffic than Google. Learn Webflow’s experiments proving why fresh content, specificity, and multi-surface presence win.