Surge AI grew from $1M to $1.2B by acting differently, then messaging differently. How one data labeling company escaped the commodity trap with philosophy.
How Clay evolved from a general tool to a $3B category leader by refining its homepage messaging 25+ times and creating the GTM Engineer role.
AEO tools cost $500+/month to tell you what you already know: you need better content. The companies winning AI search invest in customers, not algorithms.
